The goal of your group was to associate marketing mix framework and its own uses in the hospitality industry. The primary objective in this is to explain why marketing combination is important in hospitality. So we attempted to apply marketing combine strategy in this specific area, using all the key elements of marketing combination and other specific especially for the hospitality industry elements: such as product/service offer, location (place), price, distribution, marketing and sales communications, physical environment, process and people.
The movement of work in our presentation included:
Analyse request of marketing combination in the hospitality business, which includes eight factors;
Identify the importance of marketing combine in the hospitality industry;
Discover how all aspect focus on practice.
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