With the development of technology at broadband, particularly in neuro-scientific electronic products, some companies have launched brilliant products which can be full of imagination and creativity. These products are exercising an invisible and formative influence on society. Among the products, the group of products from Apple Inc. (previously Apple Computer, Inc. ) may be a few of the most noticeable ones. Apple Inc. , whose products have attracted people's attention worldwide and have occupied considerable market share in global range, is one of the most successful international company currently. Based on the statistics from NPD group, in the term of premium personal computer, Mac, which is the name of some Apple's PC, earnings market share was 91 percent on June 2009. (Wilcox 2009).