Strategic planning is the procedure of developing and keeping a strategic fit between the organizations' goals and features and its changing marketing opportunities. Same would go to Toyota organizations that contain their own targets for business. Corresponding to http://www. toyota. co. jp/ (2010-05-03), Toyota goals are "to generate vehicles and a range of motion society where people can live with a sense of safety, peace of mind, and comfort". These objectives are matter about the quality of product and the culture regarding their business. Toyota can apply this model when preparing their organizational goals. Toyota might test their SWOT matrix as the first steps to build up the organizational goals. This stage needs the business to environmental scanning, background information and situational analysis.