A multinational business regarding to Brooke and Remmers is a company that exists in more than one country, the home country" and the coordinator country and valuable activities in a service or developing area (Dunning, 1993, p. 3). Though Maurice Bye 1958 began to see and realize multinational enterprises by the definition Multi-territorial company indicating that a MNE was simply given the name by the quantity of countries an organization occupied"(Maurice Bye 1958). Academics start to see the multinationals in great depth and explanations are slightly different, J. Dunning defines a Multinational enterprise as an enterprise that engages in foreign direct investment (FDI) and possesses or controls value adding activities in several country (J. Dunning 1992).
Keywords: rolex swot, rolex eye-sight and quest, rolex competition
This report is about the research on reduced product brand on the market. The premium product out team agrees to choose is the Rolex Company product. Rolex Company was the companies that manufactures a high quality side watch and sells the product to a upper quality value to the buyer, Rolex Company also provide technical repair service especially for its product end user at different places or facilities because of its different region and its own global market or business operations.
The target of Rolex Company is to provide the high and luxury hands watch with progressive technology and design which also promote its brand to some sort of collection item which symbolize as prestige, luxury and high quality.