CREATED ON 2nd December 2016
COMPLETED ON 4th December 2016
Expert hired: SweetLiz

Haier: A Global Chinese Firm Leverages “Distance”

Over the past 30 years, the Haier Group, China’s leading appliance manufacturer, rose from the ashes of an obsolete Shangdong factory to become the world’s leading major appliances brand in 2012. With 2012 earnings reaching $25.8 billion, Haier was unique among emerging market firms: Instead of relying just on exports based on low production cost, it established overseas factories integrating “localized R&D, localized manufacturing and localized marketing” to continuously create demand in overseas customers, thus establishing Haier’s international brand name. CEO Zhang Ruimin has set Haier’s sights on additional market penetration in both developed and emerging markets, but must address intensifying competition at home as well. Researching Haier’s global operations and strategic ventures over the past several years, answer the following: 1.Characterize Haier and its industry. 2.Discuss Haier’s entry timing, location selection, and modes of entry in light of the module’s concepts and vocabulary. 3.Was Haier able to leverage differences between its home and foreign institutional environments? 4.What are the strategic imperatives for action for Haier to successfully balance its international expansion with its need to deepen its home country competitiveness? Commentary may include Reuters, WSJ, Financial Times, or industry-related publications Suggested Resources: Haier 2012 Annual Report and company website
This project has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 project experts. Hire your expert directly, without overpaying for agencies and affiliates!
Check the price for your project

See other similar orders

Studybay assignment progress timeline

Studybay is a freelance platform where you can order a Haier: A Global Chinese Firm Leverages “Distance” paper, written from scratch by professors and tutors.
02 December 2016
User created a project for Business
02 December 2016
9 experts responded
02 December 2016
User contacted expert SweetLiz
02 December 2016
User hired expert SweetLiz who offered a price of $40 for the project and has experience doing similar projects
04 December 2016
The expert completed the project Haier: A Global Chinese Firm Leverages “Distance” for 2 days, meeting the deadline
04 December 2016
User accepted the project right away and completed the payment
04 December 2016
User left a positive review

Other projects in this subject area

Random blog posts