I. Current Marketing Situation Company Background Now a world-class brand in the high quality confectionery industry, Bateel started out with a simple concept, supplying a unique selection of high quality products to a well-defined market section within an upscale and beautiful retail environment. The idea was also unique, supplying a selection of products not available from some other source. Bateel's strong charm to consumers in various target market segments is based on our strategy and capacity to constantly develop and produce the highest quality products and maintain an impressive merchandising and syndication system. Bateel's success is anchored on a solid creation and marketing firm, which is vertically integrated and includes farming, control, manufacturing, and high grade retailing functions.