Peanutty Food and company is a Brazilian company which is involved in business to business associations and supply of elements to large consumers (Chengbo, 2009). Its business is centred on making and supplying of ingredients made from peanuts (mainly) and other nuts (secondarily) to food companies (ibid). In addition, it provides services to food companies as regards to preparing food (ibid). It is a well-structured company with four departments which can be Research and Development, Creation, logistics and Management (ibid).
In spite of its significant growth rates as shown by the quantity of its operations and commitment to its customers, it is confronted with some challenges which are as follows:
It has only one supplier which supplies its raw materials leading to the distributor having more bargaining ability over them.
In Street to redemption 1992, Ritz-Carlton Hotel Co. became the first hotel company to succeed the Malcolm Baldrige National Quality Prize. Ritz-Carlton applied total quality management (TMQ) as a way of earning the prize and enhancing its service. Patrick Mene became a member of Ritz-Carlton 3 years ago as corporate director of quality to organize and spearhead the business's TQM program. Mene clarifies issues concerning application of TQM to the hotel industry and applying for the Baldrige honor. One of the planks of TQM - empowerment
- was an easy step for Ritz-Carlton. Dimension was a difficult hurdle because the industry doesn't have service-quality benchmarks. Key product and service requirements of the travel consumer were translated into Ritz-Carlton Platinum Standards, which include a credo, motto, 3 steps of service, and 20 "Ritz-Carlton Fundamentals.