INTRODUCTION TUI illustrates one of the very most amazing and successful tactical change of a company, among the major Western european companies. From 1997 to 2003, its management turned one of the oldest metal and mining conglomerates, known as Preussag, into TUI the undisputed Western innovator in the tourism industry - an easy growing but very volatile and competitive industry. TUI is a world leading international leisure group which works in 180 countries on the globe and provide 30 million people. It head office in crawly near Gatwick international airport in UK. It offers 5000 employees and 146 plane. From the previous ten years visitor industry growing at an gross annual pace of 4. 1%, 2005 is best calendar year of the industry. In financial calendar year 2009 TUI travel earnings is 13. 9 billion.