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Introducing a New Product to the Market

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss: The overall strategy; why segmenting, targeting, and positioning are useful methodologies Segmentation and targeting choices Characteristics of the target market Why that target market is attractive The positioning strategy Provide justifications, in the form of research, for your decisions and include your textbook and at least two references to credible sources outside of the course and its required readings/media. (The CSU-Global Library is a good place to find credible sources.) Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements. It is very important that this paper is two to three pages, although it is posted as 1 page. Please be thorough, and provide resources/support for claims/ideas.
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product.
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Assignment ID
62237
Discipline
Type
CREATED ON
November 15, 2016
COMPLETED ON
November 16, 2016
Price
$30
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541207717
December 3, 2016
541207717
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rocking raazz
December 2, 2016
rocking raazz
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femi1
December 1, 2016
femi1
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