Recession is thought as an activity of lessening demand of products, raw materials, labour and services for long term time. The entire economy of the united states is decreases during recession (kentent). As recession is an integral part of normal economic routine but the results are always bad.
Studies performed by research workers for the marketing methods during recession shows different results. Warden et al, (1990) suggested marketing strategies to cope with a recession. Usually sales declines during recession. Before developing a marketing strategy to cope with a recession, it's important to forecast its length, depth and diffusion. Duration identifies the extensiveness and depth of the recession; and diffusion, how wide it spreads. Diffusion is important in a way that recessions don't have an effect on all customers at the same level.
In 2010 Lululemon will use product development, introducing "Outer Muscle" as a new male garments brand, constructed with the same determination to top quality as Lululemon. This new company will appeal to a man target market similar to Lululemon's girl "Active Young-thinking Woman". This kind of target market will be the "Educated An energetic Male" is going to target informed males, whom are appearance-conscious, physically fit/active, aged 16-45, residing in United states. This multi-brands branding approach will allow Lululemon to market to pre-teen ladies who is probably not able to identify with the more-mature Lululemon company, as well as to men consumers who not are afflicted with shop by Lululemon, due to it's over-positioned reputation as a female garments company. Charges strategy will still be a more-for-more value proposition within almost all brands of the business.Each..