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Marketing Project

It is a group project my part will be shown highlighted in the file attached. Please just write one brief page need it ASAP from 1-6 hours Outline: Each student will participate within a team of four to five class members to create an airline charter and/ or tour operator from the environment described below. Teams are given an extreme amount of latitude and are expected to develop a forward thinking and innovative product for this specified environment. Teams will create and explain facets of their operations to include; aircraft type(s), core business strategies, destinations served, target market, and company wide marketing strategies. Environment: Your air service operation will have no direct competition in your city, and is the only service of its type offered within 200 miles. The closest regular airline service available is more than 200 miles away. Your company will be based in a US city with a population of 65,000 people with above average spending capabilities. The city includes a major university with enrollment of 25,000. The University supports nationally recognized collegiate athletic sports including; football, basketball, baseball, wrestling, and golf. The university currently has regular means for transporting athletic members to and from events; however this contract will soon expire. The city includes five different business world headquarters, which together average more than 150 million in annual revenue. The City is the county seat and hosts a multitude of business conventions each year with average attendance of more than 5,000. The city is adjacent to two perpendicular interstate highways enabling ease of ground transportation. This city is in need of air service. Airport: The city airport is in great repair and under-utilized. It consists of two opposing runways in excess of 8,500 feet long and 100 foot wide. The airport has all the major facilities and necessities required for light to medium passenger jet aircraft including; storage, parking, maintenance, fuel, navigation, and security. The terminal building is easily accessible for ground transportation (car and bus) and has an expansive interior, suitable for 200 people, all with up to date amenities and includes a restaurant. The terminal does not include a gate area or jet-way, but space can be allocated for necessary passenger and luggage processing. Air traffic at the airport is light consisting of G.A. and a small amount of military traffic. The airport is supported by a full time control tower and on sight ARFF (Aircraft Rescue Fire Fighting) personnel and equipment. Team Output: 1. Each team will develop their company and detail their operations in a typed brief. This brief will be no less than three pages in length, double spaced, Times New Roman, font size 12, with margins no larger than one inch. The brief will include aircraft type(s), core business strategies, destinations served, target market, and company wide marketing strategies. Heavy emphasis should be placed on innovative methods to sell and offer your product (emphasis on the “Four-P’s”). Originality and thinking outside the box should be emphasized, and will be awarded as long as they are also feasible in the detailed air passenger environment.
It is a group project my part will be shown highlighted in the file attached. Please just write one brief page need it ASAP from 1-6 hours Outline: Each student will participate within a team of four to five class members to create an airline charter and/ or tour operator from the environment described below.
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Assignment ID
62021
Discipline
Type
CREATED ON
November 15, 2016
COMPLETED ON
November 16, 2016
Price
$30
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Latest reviews for Aggy
virat kohli
November 25, 2016
virat kohli
good
jade6994
November 22, 2016
jade6994
awesome writer. I would recommend her
haroutmesak76
November 15, 2016
haroutmesak76
AMAZING JOB