Overall about Apple Apple Computer's 30-calendar year history is filled with highs and lows, which is exactly what we would expect in a highly impressive company. They changed throughout the years into an organization that is very much indeed a representation of its head, Steven Jobs. Apple made several hugely successful product introductions over time. They have also completely fallen on their face on several events. They battled mightily while Jobs was not a part of the business. Apple reached a spot where many thought they would not endure. When asked in overdue 1997 what Careers must do as brain of Apple, Dell Inc. 's (DELL) then-CEO Michael S. Dell said at an buyer seminar: "I'd shut it down and give the money back again to the shareholders. " (Burrows, Grover, and Green) Well, times modified.