This section of the report is concerned with understanding the strategic position of Harley Davidson Inc. so that they can formulate tactical options for the company. It identifies three areas: First the changes that is happening in the surroundings and exactly how these changes affects H-D and its own business activities. Second the reference strength and capabilities of H-D. Finally the prospects and affects of H-D's stakeholders. THE ENVIRONMENT In order to understand the environment which H-D runs in the following frameworks are used with the purpose of helping to identify key issues and problems and ways of coping with complexity and change. PESTLE ANALYSIS In 2009 H-D stood to gain from the Economic Stimulus Package deal, passed into legislation by the Barack Obama Administration.