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You need to locate at least 3 media utilized in the selected campaign (i.e., TV, radio, newspapers, magazines, internet, billboards, social media and viral trends such as the Alexa meme, etc.). What I specifically am looking for is a very close reading of the details of the ads - by that I mean, consider the talent (who they are - is this the demographic? the aspirational buyer of this product? future buyers?); the mood of the ad, the set or location details, the lighting, the editing, the actual placement (if on TV, which programs and stations, if in print then what vehicles (look this up - the difference between a "class" and a "vehicle"), what is the competition doing (if there is competition), are there special effects? What about the photography and lighting? Etc. By comparing the elements as found in different media, you should have some insights about how the information and presentation must change as it evolves to a different medium (such as from television to radio where radio has no visual component).
PS one ad is a picture of cleats, and I will also attach a copy of my first adidas baseball assignment to the instructions, as well as add links to the other advertisements
LINKS FOR ADS: https://www.youtube.com/watch?v=jzgAC6MvkRU
You need to locate at least 3 media utilized in the selected campaign (i.e., TV, radio, newspapers, magazines, internet, billboards, social media and viral trends such as the Alexa meme, etc.).