Uber and Airbnb International Success and Strategy

Document Type:Essay

Subject Area:Business

Document 1

Therefore, the multinational organization typically process large operations and have essentially strategic objectives and approach diversifying their brand. According to Andersen (2017), the emergence of ideal platforms of the peer-to-peer sharing economy has influenced consumers to actively adopt services offered by a corporation such as Uber, Airbnb, TaskRabbit and Lyft. The dramatic international growth of peer-to-peer platforms essentially has been by supply flexibility and technological innovation that shapes and streamlines market entry process for supplies and facilitated consumer searchable list. Another hallmark is the flexibility of the platforms for instance; Uber drivers can remove or add themselves from the accessible supply of drivers. Uber evolution and international development According to Stone (2017), Uber incorporation, founded by Travis Kalanick, offers a diverse spectrum of services ranging from commercial to transportation encompassing transport Network Company as well as food delivery and ride sharing operating in over 600 cities globally.

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Global marketing. Uber strategic plan in positioning, targeting, and segmentation of markets has fostered its international growth and success of the company. Uber integrates geographic and demographic segmentation variables that helped inappropriate pricing of services. The segmentation was vital in the company identifying target regions for customers who would readily use their service. In addition, the organization focused on effectively building the enterprise brand through quality product and services that attracts and connects with probable consumers. As such, Uber’s strategic partnership influenced the growth of the brand internationally resulting in ultimate corporation success. Airbnb international diversification. Airbnb was founded in 2008 as a multinational travel community offering fundamental trips, hospitality services for people to lease apartments, hostels and more importantly it operates an online marketplace.

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The company leverages information technology to economically empower diverse population globally to monetize their talent, passion, and spaces in order to become ideal hospitality entrepreneurs. The organization accommodation avails access to a broad assortment of places to stay in at least 200 countries including apartments, B&Bs, tree houses, castle and villas (Stone, 2017). The organization online platform pair’s customers with residence owners wishing to lease spaces since the company does not own property, thus, Airbnb entered a foreign market with considerably little investments. Airbnb joint venture. International joint venture allows a corporation to develop marketing globally with the aid of local foreign partner (Parboteeah & John, 2017). Thus, the partner enterprise provides knowledge of distribution, government working, internal markets and regulations resulting in the success of the organization through market rights, technological exploitation, and company development.

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As such, Airbnb expanded its international market rapidly when it partnered with TBWA. International Corporation offers standard product and service worldwide with the absolute goal to maximize efficiency. Sharing economy has apparently emerged as a feasible alternative in achieving consumer needs availed primarily by the corporation. Uber avails a diverse continuum of transport services using information technology platform encompassing a different degree of the size of the vehicle, pricing and quality internationally. Airbnb is a pioneer of accommodation sharing with a positive economic influence internationally in cities. The organization has produced a set of economic effect reports assessing the influence of the company in diversifying the segment of tourism options.   Shaw, Robert B.  Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail.

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