Today, a wristwatch is considered as much of a status sign as a device to share with time. The wristwatches and jewellery has not been immune to the financial climate and the whole industry suffered in overdue 2008 and in '09 2009 as consumer self-confidence fell and folks became more cautious about their spending. The overall jewellery and designer watches market grew by 10% since 2005 to attain £4. 8 billion this year 2010 and Mintel forecasts 11% growth for the jewellery and watches market over next five years. 2011 is also going to be the year to invest in men's jewellery. Stephen Webster provided a strong case for men's jewellery at IJL in September 2010, and assuming male customer only want wristwatches and the unusual signet or string may lead to passing up on a potential wealth of customer. It's not that male customers don't want it: they just don't know they need it.