Keywords: shampoo market competition
The price of a commodity represents the value the consumer's put on it and the earnings the producers want from it.
The demand curve shows the partnership between price and quantity demanded and it is one of the most basic and important tools for analyzing consumer's side of the marketplace.
In price competition, the firm's try to capture the marketplace by lowering the purchase price since cheap increase demand. Hence firms try to beat each other in prices. Consumers usually alter to the lowest priced brand hence price opponents will most likely have prices very close to each other.
Non - Price Competition
In Non -Price Competition businesses make an effort to increase sales and market share by fighting with rivals in areas like branding and advertising.
It is important for businesses to comprehend the importance of ethics through this dynamic environment. Organizations which might be committed to long term success acknowledge and understand that creating a tradition where moral behaviors happen to be rewarded and encouraged is definitely the ultimate key to survival and growth. Relating to Joseph 2003, business ethics identifies clear specifications and norms that help employees to tell apart right from incorrect behavior at the job, while in the other hand ethical ideas are theories that require learning precisely what is right and wrong and doing the best thing however the fact that the proper thing is usually not straight forward brings in the topic of ethical issues. Normally ethical theories could be broken up into two independent groups, teleological and deontological.Teleological theories look to the rightness of actions and they are determined by the amount of good outcomes..