Keywords: business ethical ideas, role of ethics in business There a wide range of methods to ethics. I will briefly describe two types of theoretical method of ethics and their implications: principle-based strategies, and personality and relationship-based solutions. Principle-based approaches to ethics: It is important to understand this concept. This process has often been based on two different honest practices - Kantianism and utilitarianism. Immanual Kant, was a German philosopher (1724-1804) in the eighteenth-century. He developed a theory of ethics. His theory mainly centered on the ultimate rule of value for the average person person (Kant 1785/1964). This approach to ethics is recognized as 'deontological' or duty-based. It performs a essential role in moral school of thought and also in professional ethics.