Introduction This advertisement arrange for Toyota Prius will concentrate on the target market needs and desires. The statement will duly identify the prospective market with Prius differentiation and positioning in the market. The budget has been arranged at $25 million us dollars with sales goal of 50, 000 Hybrid Prius cars. The Toyota Prius is a full hybrid electric powered car. It's a mid-size hatchback whichwas primarily a compact sedan. It'sdeveloped and produced by the Toyota Electric motor Firm. The California Air Resources Mother board (CARB) as well as the U. S. Environmental Security Firm (EPA or USEPA) rate the Prius as one of cleanest vehicles sold in the United States based on air pollution and toxic emissions.