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GENICON: A Surgical Strike into Emerging Markets

Executive summary (200 words): provides a coherent overview of the document it attempts to summarize. The executive summary, which should be written after completing other sections of the case analysis report, must contain a brief statement of the core problem, pertinent details, and the recommendation. Problem statement (50 words): identifies the core problem or issue facing the decision-maker. What is she or he trying to solve? Do not confuse the problem with its underlying causes. Likewise, do not "change" the problem. For example, if the problem is deciding whether a firm should enter Mexico via a joint venture, do not argue that China would be an ideal country for the firm to enter. Analysis (600 words): identifies the underlying causes of the core problem. It should provide a well-balanced and detailed analysis of the situation by examining all relevant factors. Remember that unless you correctly identify the causes of a problem, it will be difficult to find a solution that "really" solves the problem! Discussion of alternatives (400 words): includes two feasible and mutually exclusive alternatives that can be utilized to solve the core problem. Do not discuss alternatives that the decision-maker has rejected or about which she or he is not enthusiastic. Discuss all important advantages and disadvantages of each alternative briefly. Recommendation (250 words): explicitly identifies your recommendation. Ensure that it is specific and feasible, and briefly explain your rationale for advocating a particular recommendation. Make sure as well that your recommendation is consistent with the rest of your report. Check to see if you have really addressed the core problem! Make sure to stay within the time frame of the case study. If the case study ends in 2000, your analysis should assume it is the year 2000. Write from the perspective of the decision maker in the case study. Create exhibits (charts, tables, diagrams, etc.) to support your analysis of the case study and highlight the conclusions to be drawn from the exhibits in the body of your report. Do not present the two alternatives in a table format, and avoid extensive use of bullet points. Your report should be analytic rather than descriptive. Do not simply repeat the case facts and exhibits of the case study in your report. Use them to justify your analysis and emphasize the points you are making. You must follow APA style for citations and referencing. The OWL at Purdue website provides an overview of the American Psychological Association (APA) formatting and style guide. Read your report carefully to check for punctuation, spelling, and grammatical errors before submitting it for grading.
Executive summary (200 words): provides a coherent overview of the document it attempts to summarize. The executive summary, which should be written after completing other sections of the case analysis report, must contain a brief statement of the core problem, pertinent details, and the recommendation. Problem statement (50 words): identifies the core problem or issue facing the decision-maker.
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Assignment ID
57711
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CREATED ON
November 4, 2016
COMPLETED ON
November 7, 2016
Price
$40
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Latest reviews for creativewriter1
Shabnam Zoroofchi
November 30, 2016
Shabnam Zoroofchi
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November 24, 2016
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November 23, 2016
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