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Social Change Media Analysis

The Ice Bucket Challenge, Bring Back Our Girls. All of these campaigns went viral on social media, and were heralded as great strides for development and human rights--until they quickly went out of trend.examine why some campaigns succeed and others fade away and whether or not they actually make an impact. Students will critically analyze the campaigns and what change they brought about. Students will also examine the ethical challenges, factual inaccuracies and critical analysis of the impact of the campaign. How are beneficiaries of the campaign, the survivors, and “the heroes” portrayed? Then, you will discuss what you would have done better/more efficiently, or transparently to be better. Draw conclusions on whether social media campaigns actually bring about change, or are they just an example of “slacktivism?” What factors and methods does it take to actually make an impact on the ground? What would your ideal social media campaign look like? In a 5 page paper, you are to discuss the ideas of social media campaigns and whether or not they are actually effective. What are the impacts on the ground and what are the long term goals overall? Who are the stakeholders, and what is the larger impact? How do we measure if a campaign is effective, or if it just gets lost in social media? Be sure to relate this to the larger idea of being an agent of change.
The Ice Bucket Challenge, Bring Back Our Girls. All of these campaigns went viral on social media, and were heralded as great strides for development and human rights--until they quickly went out of trend.examine why some campaigns succeed and others fade away and whether or not they actually make an impact. Students will critically analyze the campaigns and what change they brought about.
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Assignment ID
57486
Discipline
CREATED ON
November 3, 2016
COMPLETED ON
November 4, 2016
Price
$40
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