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For this assignment, you will be familiarizing yourself with current trends and business news in the industry, as well as evaluating several retail websites to assess which might be the most attractive to a menswear customer. The assignment has several parts, and a template (I will attatched it) has been provided to the right:
Visit GQ Magazine and WWD Menswear News to view the latest menswear trends.
Briefly discuss at least 3 current trends and document them (with images).
Also comment on:
Are the trends influenced by recent changes in lifestyles, economy, and/or technology?
What target market would each trend appeal to the most?
Justify your responses with support from other resources.
Visit the following three websites, and considering what you have learned about men’s shopping preferences this week in the text and lectures, analyze the marketing approach of each. In your analysis, address the following areas:
Color scheme, layout and visuals
Use of branding
Ease of navigation
Intended Target Market
Jos. A Bank.com
#Additionally, write a summary assessment of at least 150 words, with supporting research, explaining which one of the three websites would be the most attractive to the male consumer.
For this assignment, you will be familiarizing yourself with current trends and business news in the industry, as well as evaluating several retail websites to assess which might be the most attractive to a menswear customer.