Running Head: Name: Institution: Date: Part 1: Trend: Duffle Coats The Duffle Coat trend is influenced by changes in lifestyle draw from changing weather patterns. The trend is all about outerwear and appeals to a more casual look. The target market for the duffle coat is primarily the non-corporate individuals and essentially younger adults looking to keep warm on the upcoming colder months. Gant’s Office Digs The trend infuses personal style with corporate culture to blend to the open office replete lifestyle. A lifestyle trend among many young adults in the work place today. The target market for this trend is a growing corporate audience comprised of millennials inclined to open office replete. Trend: Roll Necks The Roll neck trend continues to transform around the funnel neck design and the turtle neck trends influenced by lifestyle. The cold autumn and winter lifestyle draw attention to the need to wrap focusing on customer shopping experiences and product information. Even so with its good navigation it is ease to convert users to customers. This is because good navigation improves the internet shopping to improve customer experience (Roggio 2015). Therefore Trunk Club would be the ideal choice for Male shoppers as it speaks to the consumer passion and not just the sales initiative. References Geron T. (2011 September 08). Trunk Club Sends Personalized Outfits to Men who Hate to Shop. Retrieved from Forbes: http://www.forbes.com/sites/tomiogeron/2011/09/08/trunk-club-sends-personalized-outfits-to-men-who-hate-to-shop/#21fb8748d44f Malik G. & Sachdeva H. (2015). Impact of Sales Promotion Technique Used by Online Dealers on Consumers. International Journal of Applied Sciences and Management 63-78. Retrieved November 2016 from https://www.waljatcollege.edu.om/journal/pdf/IJASM-010106.pdf Patel N. (2015 March 09). 10 Digital Marketing Trends in 2015 that will Boost Your Strategy. Retrieved from Forbes: http://www.forbes.com/sites/neilpatel/2015/03/09/10-digital-marketing-trends-in-2015-that-will-boost-your-strategy/#133a18e83309 Roggio A. (2015 June 17). 7 ways to Improve Ecommerce Site Navigation. Retrieved from Practical Ecommerce: http://www.practicalecommerce.com/articles/89083-7-Ways-to-Improve-Ecommerce-Site-Navigation [...]
For this assignment, you will be familiarizing yourself with current trends and business news in the industry, as well as evaluating several retail websites to assess which might be the most attractive to a menswear customer. The assignment has several parts, and a template (I will attatched it) has been provided to the right: Part 1: Visit GQ Magazine and WWD Menswear News to view the latest menswear trends. Briefly discuss at least 3 current trends and document them (with images). Also comment on: Are the trends influenced by recent changes in lifestyles, economy, and/or technology? What target market would each trend appeal to the most? Justify your responses with support from other resources. Part 2: Visit the following three websites, and considering what you have learned about men’s shopping preferences this week in the text and lectures, analyze the marketing approach of each. In your analysis, address the following areas: Color scheme, layout and visuals Use of branding Sales promotions Digital Marketing Ease of navigation Intended Target Market Jos. A Bank.com Trunk Club Calvin Klein #Additionally, write a summary assessment of at least 150 words, with supporting research, explaining which one of the three websites would be the most attractive to the male consumer.