To analyse the impact of information management within KFC, it's important to comprehend and apply various ideas. This essay will begin by applying the five power models set up by to KFC's competitive position in the relevant market. This will help in identifying KFC's influence and strategy on the market place, whilst acknowledging the limitations to the theory. Next the value string model theorised by will evaluate how KFC's organisational composition aids in adding value to its various activities. Hence, these models determine the input of computer management that's needed is to gratify KFC's requirements, to be able to compete against its competitors over a long time frame.
The reason for this project is to investigate and review the marketing case in Malaysia, specifically, a Malaysian company must be chosen and our choice of company is Mamee Twin Decker Berhad. Various aspect of study under the subject matter has been considered. This consists of the mark marketing mix factors which is the product, pricing, advertising and circulation decision. Marketplace analysis is also included. In order to analyze the internal and external problem facing the company, we have done a SWOT research (strength, weakness, opportunity and threat)That is to highlight and raise several problem or concern facing the business locally or internationally. Market research on comsumer tendencies and compettion are also carried out through a review questionnaires and the conclusion or statement of the synopsis are also done.
