According to Kapferer's model, the brand individuality prism for Nike jogging shoes has six measurements which are physique, relationship, representation, personality, culture and self-image. First, physique is the physical aspects and the key reason for the brand; tell consumers what the product is, what the merchandise actually will and what the product carries value in the eye of customers (Krishnamurthi 2007). The entire body of Nike running shoes is "sport- jogging" because that is exactly what the jogging shoes being made for. It offers all the tangible things of Nike running shoes including Nike jogging shoes feature, look, color, design and quality which these add prices to buyers as it wears for operating.
The second aspect is relationship.
At its highest point of robustness, the Uk Empire was the most significant ever. Indeed the entire world has never witnessed ant another empire as great and great as the British Empire. The empire was divided into two. The first part of the empire revolved the United kingdom colonies in America which were popularly known as the thirteen colonies. These gained self-reliance from the Britain in 1783. The next part of the empire which developed from the first empire arrived later. It started through the Napoleonic wars and survived through the nineteenth century the first 50 % of the twentieth century. Actually, the British withdrew from its previous colony Hong Kong in 1997. It developed from India and spun to parts of Africa and Australia. The influence and the power of the empire spun around the world shaping it in various ways.