The BCG Survey says that Honda proven an American subsidiary in 1959. The strategy of Honda was explained in an annual article in 1963. The policy of the company was selling, not just for the motorcyclist but instead to the general public. The American Honda motor unit company had made a strategy to get started on making motorcycles open to everyone. The idea was to first expose the smaller light and portable motorcycles to the US. Honda had done advertising to younger individuals, Honda made a style of 'meet the Nicest People on the Honda', they were able to be successful in setting up a demand for the light and portable motorcycle and they increased the sales from 1960-1965 by $76 500 000. The BCG statement confirmed that success of japan manufacturers started with the growth of their own home markets.