MOBILE TECHNOLOGICAL ADVANCEMENTS IN BUSINESS

Document Type:Thesis

Subject Area:Media

Document 1

This innovation has significantly influenced the consumer choice and purchasing patterns. This paper shall discuss two broad themes demonstrated in the article “Everywhere and at all times: mobility, consumer decision-making, and choice. ” The themes that can be clearly identified are impulse buying and information availability. Impulse buying Mobile commerce is taking over the business world (Ling, Chai & Piew, 2010). Most of the consumers currently are purchasing products through their devices. This is basically because these people spend most of their time in the social media platforms. They get all the information on the social networks as soon as it happens. Therefore, they do not require the old televisions, newspapers and radios to get the information. As they spend time on social media socializing, they are easily coerced by the attractive ads.

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Coupled with the aspects of convenience and user-friendly services, they are enticed to make unplanned purchases. These days, most devices are light and easy to walk around with. They are more useful, powerful and convenient. The devices can be easily located for purchase and use. Their availability has made it easier for information to flow easily, making a significant impact on the lives of the consumers. Communication between the customer and the customer service providers (Lee, 2005). In conclusion, this paper has established and expounded the two major themes that are dominant in the article. The report has also used existing literature from other updated journals to support the claims. The paper has established that mobile technological advancements have greatly influenced the consumers to make impulse purchases.

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