Nestle was found in 1866 by Hentri Nestle. Sales for 2009 were CHF 108 bn. Variety of employees around 280000 people and also have factories almost every country on the planet. The company's priority is to bring the best and most relevant products to people, wherever these are, whatever their needs throughout their lives. The business's strategy is guided by several fundamental principles.
Today Nestle present different markets in different main brands.
-coffee, ice-cream, other beverages like 'Milo', diary-shelf stable nestle, dairy-chilled nestle, infant nutrition, performance nutrition, healthcare-nutrition, soups, sause(pasta, seasoning), frozen foods, refrigerated products, chocolate, confectionary and biscuits.
IKEA is a home products shop with its branches spreading internationally and it is privately possessed. It markets furniture, Bathroom and Kitchen items and accessories in toned packages. IKEA is the world's greatest furniture sellers due to its unique idea of the furniture sold in flat packs, affordability with home assembling by the costumer.
Immense retail experience, product diffentiation and fair prices are the key for IKEA s success. It's the world's most successful multinational stores.
In 37 countries IKEA has 301 stores (31 August 2009). This past year a total of 286 million people visited the IKEA Group's stores surrounding the world, almost all of them in Europe, North America, Asia and Australia.
Its catalogue is imprinted in 118 million copies in 45 editions (23 languages).