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Integrated Marketing Communications report

Your mission is make a written report covering Advertising, Direct Marketing, Digital/Internet Marketing, Public Relations, Sales Promotion, and Personal Selling, (The Promotional Mix) as it pertains to your organization. This information will be the body of your project. You should approach the project as a member of the industry or a consulting group hired to advise the industry or company on the past, present, or future outlook regarding elements of the promotional mix for their product(s), services(s), or organization(s). You will research and write an 8-10-page paper on your topic. Information that you gather for the project should be current, material that is within the last 12-18-month time period. The paper is written in Times New Roman, 12 point, APA format with references. Don Schultz, “Integrated marketing communications is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates, and other targeted relevant, external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value.” (belch p.10)
Your mission is make a written report covering Advertising, Direct Marketing, Digital/Internet Marketing, Public Relations, Sales Promotion, and Personal Selling, (The Promotional Mix) as it pertains to your organization. This information will be the body of your project.
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Assignment ID
56295
Discipline
CREATED ON
October 31, 2016
COMPLETED ON
November 1, 2016
Price
$40
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Latest reviews for Drsuccess1
gooder riter
December 5, 2016
gooder riter
great work, I will be need you again real soon.
taniatania49
December 3, 2016
taniatania49
Wasn't follow the structure that I show.
masonsmommy1236
December 3, 2016
masonsmommy1236
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