What marketing strategies should Starbucks adopt in order to successfully open their first shop in Italy?

This essay is a piece of work called Business Management Standard Level IA. It is a compulsory component of this course for the IB. It must be a written commentary of maximum 1500 words. The work must include a Bibliography and an appendix (containing 3-5 supporting documents). It should be based on SECONDARY sources for the supporting documents. These must provide sufficient depth and breadth. Three to five supporting documents must be included (in the appendix). these must be maximum 2 years old. They form the majority of the information for producing the commentary. I already wrote an introduction for this paper, which is attached here. I also attached a document clearly explaining what is required for this assignment. If you have already written for an IB student it is a big PLUS. If you have any questions please ask me. I also have a very good supporting document, I will share it with you if you ask me.