Apple Inc Global Strategy

It designs, manufactures and markets computers and mobile communication devices. It engages in Macs laptops designing as well as OS X iLife, iWork, iCloud, services and professional software. It offers the revolution of digital music with its iTunes and iPods. It has iTunes stores, Mac App Store, iBook store and the App store where distributes and sells digital content and applications. The corporation distributes its products around the world through the retail stores, direct sales, and online selling alongside with cellular network carriers, resellers, and wholesalers. Returns are also high for the company. The exporting and importing entry modes are also employed by Apple Inc. as a model of market entry (Khan, 2015). The main international strategy of this company is differentiation to assure customers of the best quality through its innovative markets.

Through differentiation strategy, the company has provided a strong market share in foreign markets. Again, products distributed in developed countries have high designed features as compared to the products distributed to markets in developing countries. The tastes and preferences also differ in various markets in different countries. This helps the company in setting strategies. The use of certain strategies is also determined by technology. Different countries have different technological advancement and so the strategies used differ. The company has spent more than $7 billion on its expenditure last year. The money has been invested in manufacturing and shipment to various countries (Armstrong, B. In conclusion, it can be seen that Apple Inc. uses successful worldwide strategies, best modes of entry into the market and perform viable global exercises in abroad markets.