Keywords: sony product life routine analysis The Company Sony was founded by Masaru Ibuka and Akio Morita on 7th May 1946. THE CORPORATION is one of the primary manufacturers of different entertainment products for commercial and running a business world. It's key concerns are in neuro-scientific electronics, video tutorial, communication, video game consoles and I. T. products like notebook computers. OVERVIEW Since is establishment Sony is continuing to grow steadily over time to become a leader in the buyer consumer electronics market. Sales in the fiscal year march 2001 were $58. 5 billion and in 2006 sales were $63. 5 billion with an income around 1. 05 billion. By 2008 its income has exceeded $88. 7 billion. It recently received the so called format war with Toshiba over Its Blue-ray discs and Toshibas HD-DVD.