Executive Summary Maxis Communications Berhad is a telecome service provider with both ixed and IDD business and other Internet services. Maxis is the number one cellular service agency company in Malaysia. Maxis Marketing communications Berhad (Maxis) is a mobile centered telecom service provider with fixed series and IDD businesses to support its wireless procedures. It is the number one cellular service provider in Malaysia by quality and quantity of users as well as success. The major part of my research on Maxis will give attention to its mobile section because this currently comprises the majority (over 90% of the total revenue) of the companyЇїЅs operations. The company is well put within an expanding and stable Malaysian telecommunication market, which should support continued important growth off an already impressive bottom.