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Motivation in Advertisement

Please see Instructions Below: Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad. Write a 700- to 1,050-word (about two to three pages) paper about motivation in which you do the following: • Summarize the commercial (include a link to it). • Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted. • Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected. Note: Be sure to properly cite any resources you use and post a link to the clip. You will be assessed on whether your paper is clear and logically organized; whether the content is comprehensive and relevant; whether the language is appropriate to the audience; whether writing is clear and concise; whether grammar, usage, spelling and punctuation follow standard American English; and whether references are consistent with appropriate course-level APA guidelines. Format your assignment according to appropriate course-level APA guidelines.
Please see Instructions Below: Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad.
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Assignment ID
55216
Discipline
Type
CREATED ON
October 28, 2016
COMPLETED ON
October 29, 2016
Price
$30
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