There is not any skimpy competition of PTCL in landline but with the progress of telecommunication business of Pakistan rivalry increasing specially in mobile phone sector. You will find more then 800 million customers of cellular phone. You will discover 03 big players in mobile phone industry but 3 of them are the competitor of PTCL: Mobilink, Telenor, Warid Tel.
Mobilink is the largest mobile phone company of Pakistan. Mobilink happens to be having more then 31, 958, 597 users basic which is the 36% of total cellular industry of Pakistan. Mobilink is basically challenging Ufone which is subsidiaries of PTCL.
Telenor is another mobile phone company it have 17, 841, 074 readers which is 20 % of total mobile industry.
Waridtel is also providing mobile phone services in Pakistan. Waridtel have more than 15, 114, 678 clients that are 17% of Pakistan mobile industry.
Recession is thought as an activity of lessening demand of products, raw materials, labour and services for long term time. The entire economy of the united states is decreases during recession (kentent). As recession is an integral part of normal economic routine but the results are always bad.
Studies performed by research workers for the marketing methods during recession shows different results. Warden et al, (1990) suggested marketing strategies to cope with a recession. Usually sales declines during recession. Before developing a marketing strategy to cope with a recession, it's important to forecast its length, depth and diffusion. Duration identifies the extensiveness and depth of the recession; and diffusion, how wide it spreads. Diffusion is important in a way that recessions don't have an effect on all customers at the same level.
Mydin Mohamed Holdings Bhd is an area business organization in retail industry under the authority of leader, Datuk Ameer Ali Mydin. The business starts its procedure since 1957 in retail and inexpensive. In the economical environment, Mydin face concern from other key players such as Large, Tesco, Carrefour and Econsave. Presently Mydin has 4 hypermarkets and its total stores are 55 which located at Klang Valley, Terengganu, Kota Bharu, Seremban, Nilai, Johor, Alor Setar, Melaka, Penang, Pahang and Kelantan. To compete, the company designs to develop their business and expand organically. Mydin enforced low prices strategies and provide economically price goods to its customers. Surely, the growth and progress will influence the business goal. Below is the comparison data of sellers with its number of stores in Malaysia.
Number of stores