The analysis of Focus on Marketing, Marketing Combination and its software to different market sections are incredibly much important to understand while segmenting the marketplace.
Segmentation is also quite needed for an enterprise, because gratifying all the clients with the same product is very much difficult, so to be able to have the positive market response, it is best to offer your product to the precise segment. The id and analysis of the customer behaviour also have a great impact on a small business. Qatar airways are leading airline in air industry so this report is concern with this airline.
PURPOSE, SCOPE AND LIMITATION
The reason for this survey is to investigate the prospective Marketing, Marketing mixture, its program on market segmentation of Qatar airways.
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EasyJet airline started its operations in 1995 in UK and was founded by the Sir Stelios Haji-Ioannou. Sir Stelios Haji-Ioannou and its family members were major shareholders of the EasyJet at the time of the commencement (Official Website, 2010). Its new hq is at London Luton Airport terminal, Hanger 89. EasyJet has an extremely low marker show in the air travel industry that main reason is that so many giants organizations will work from generations and compare to them EasyJet is relatively new. EasyJet always focuses in providing the perfect quality of services to the clients to make them satisfied and happy (Standard Website, 2010). EasyJet's always is convinced in taking care of the long term relationships with the customers and always gives very importance to them.