Keywords: contemporary issues in marketing topics
In an era of Super smart-phones, high-speed internet, and convergence of digital multimedia in day to day life, it is important that traditional marketing ways to evolve combined with the digitisation of advertising, sales advertising and brand management. Marketing has shifted from basic advertising and sales promotion, to a more personal and customised approach towards customers, delivering a whole new degree of involvement and experience to the consumers.
Marketing is the "The management process in charge of identifying, anticipating and gratifying customer requirements profitably. "(The Chartered Institute of Marketing) Marketing requires constantly adapting to the changing consumer needs, and gratifying them in a manner that is preferable to the opponents, in a profitable manner.
Hedonism is thought as the desire to get oneself in pleasure and happiness. The sensation is manipulated from within and can only be stopped, minimized or redirected by one self. It's portrayed as something good and will not involve pain. The theory argues that individuals are continually looking for something that will give them joy whether evil or good. However, the search for happiness and pleasure has so far been endless. Those that make an effort to be happy never get the complete satisfaction (Hedonism 27 ). Happiness is like a butterfly the greater you pursue it, a lot more it eludes you. Be still and allow it come for you (Mill 1).
However, sometimes the pursuit for happiness is not a smooth road. While one is focused on addressing the items of pleasure they seem to be to get road blocks that prevent them from enjoying what they want.
Parallels between Arthur Miller's play, The Crucible, and his content Why I actually wrote the Crucible, can easily support Miller's reasons for writing this traditional play. Miller's purpose in writing both the perform and the content was to stress the similarities between the 1692 witch look and the 1950's Red Scare. Miller merely wanted to express the message of fear over purpose, express himself in a lingo of aged English, to warn of mass hysteria, and most significantly compare his life in the 1950's for the irrational trial in 1692. Miller's factors are several, and while all of them are stated ridiculous in his article, they are also clearly stated and understood in the play.A major theme in both the document and the perform is fear over explanation. Miller composed his enjoy to demonstrate times when fear prevails over reason. Inside the article this individual states that, "…its [The Crucible's]..