Students are to evaluate the decision to launch “Coke Life”. Your evaluation will
include a review of how successful the marketing strategy for “Coke Life” has been
and assess the future potential. “Coke Life” must be analysed in terms of the
material presented in the lectures.
* 4 academic sources at least.
PLEASE TAKE A CAREFUL LOOK AT THE ATTACHMENT (all 27 pages, DO NOT SKIP! )