1. 0 Introduction This case study and research is to recognize the current strategy of Ryan Air using various models and ways of develop a better future for Ryan Air. As this statement addresses different aspects of Ryan Air with the aid of Porter's 3 Universal Strategies and the justifications using the value string model has helped in the examination of the real concentrate of RyanAir. This statement also addresses the various control systems with the implementation of the technique for Ryan Air alongside the leadership varieties of Michael O'Leary. As he takes on a large role in the company in expense management and many other strategies of running a low budget flight. The Strategy execution has been completed using the Mckinsey's 7 S model. It has helped identify the many aspects of improvement for Ryan Air.