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Final Paper

The Reflection Paper should be based on a summary of all tools, techniques, methods and concepts discussed in class. Choose from these materials to support the Reflection Paper writing. View the series of videos from this week's Explore section, to use as subject material for your reflection paper. Review the video and audio segments regarding marketing cases in the pharmaceutical area. The final video is lengthy and you only need to view the first 30 minutes. Once you have viewed the video and audio segments, write a critique of the marketing you witnessed in the videos. Refer to at least two of the tools reviewed in the course readings/text. What were the strengths of the videos? What were the weaknesses? What were the messages being conveyed? Describe the difference in the marketing approach to different audiences (professional versus public). If you were managing the marketing for these companies, what would you change about the videos and the messaging and what would you continue to highlight in your marketing efforts? Please revisit your course syllabus to view the rubric that will be used to evaluate your submission. Format Requirements Document Type MS Word Paper Size 8.5 X 11" Length 3-4 pages Margins 1" Font 10-12 pt Times New Roman or a similar font. Line Spacing Double. No extra double space between paragraphs please. Paper Structure Introduction Body Conclusion References In-text Citations & Reference List Style APA
The Reflection Paper should be based on a summary of all tools, techniques, methods and concepts discussed in class. Choose from these materials to support the Reflection Paper writing. View the series of videos from this week's Explore section, to use as subject material for your reflection paper. Review the video and audio segments regarding marketing cases in the pharmaceutical area.
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Assignment ID
50372
Discipline
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CREATED ON
October 17, 2016
COMPLETED ON
October 18, 2016
Price
$30
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