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fashion marketing event report

1. Attend a fashion design, history, marketing, public relations, or advertising event/exhibit. 2. Attach a ticket or photo of yourself at the event. Failure to do so will lead to an automatic 50% grade reduction. 3. Then, write up a report (1,000-1,200 words) that incorporates the following details: a. What was the theme of the event or exhibit? b. What are three major insights that you can glean from the event or exhibit as a professional marketer in the fashion industry? c. How can fashion brands, labels or corporations build upon and execute these insights? In doing so, you should make specific recommendations and incorporate key terminology from the fields of branding, marketing, management, retailing, or advertising. 4. Cite at least three, secondary business sources to support your observations, using APA, Chicago Manual, or Harvard Style formatting (no MLA!). a. Business sources include books and digital or print articles from peer-reviewed, academic journals and business publications (e.g., Business of Fashion, Harvard Business Review, Wall Street Journal, Vogue, Women’s Wear Daily, New York Times, Journal of Fashion Marketing and Management, Fashion Theory, Advertising & Society Review) b. Informational websites, blogs, encyclopedias, brand websites, and white papers from brands and corporations will not count. c. Course materials and readings will not count towards the minimum sources. d. The reference list or works cited page will not contribute to the word count. and i went to Thom Browne Selects Exhibit at the Cooper Hewitt Museum (until Oct. 23rd) http://www.cooperhewitt.org/events/current-exhibitions/thom-browne-selects/ and i will send to you photo
1. Attend a fashion design, history, marketing, public relations, or advertising event/exhibit. 2. Attach a ticket or photo of yourself at the event. Failure to do so will lead to an automatic 50% grade reduction. 3. Then, write up a report (1,000-1,200 words) that incorporates the following details: a. What was the theme of the event or exhibit? b.
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Assignment ID
49976
Discipline
Type
CREATED ON
October 16, 2016
COMPLETED ON
October 17, 2016
Price
$30
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