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Fashion marketing event report (Example)

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Fashion Marketing Plan Report Student’s Name Institutional Affiliation FASHION MARKETING EVENT REPORT Thom Browne Select Exhibition that ended on October 23rd at the Cooper Hewit Museum was one of the best that I have ever attended in my life. It was a reflecting exhibition that the designer Thom Browne meant to develop individuality of persons through the installation of historical mirrors and frames. It was the 13th exhibition but rather the best on its doing. Mirrors has been the most favorite venture that the fashion designer focusses on. He describes mirrors as being objects for self-examination while frames form borders and focus. In this event the designer wanted to invite people in order for them to explore their reflections and to appreciate their individuality. The designer has also advanced in his business. He designed a cube of mirrors that displayed unanimous reflections for the New York Fashion Week that Meeting the target of this initiative should not be the point at which the company celebrates its success but rather take it as the beginning of a long journey since customers need a reminder into what the company is producing with time. References Concept Development: How to Write Winning Concepts. (2013). Ideastogo.com. Retrieved 24 October 2016 from http://www.ideastogo.com/write-winning-concepts Drummond-Dunn D. (2016). The Ultimate Guide to Developing Actionable Insights | CustomerThink. Customerthink.com. Retrieved 24 October 2016 from http://customerthink.com/the-ultimate-guide-to-developing-actionable-insights/ Fortini‐Campbell L. (1992). The Consumer Insight Workbook: How Consumer Insights Can Inspire Better Marketing and Advertising. Journal Of Consumer Marketing 9(4) 73-74. http://dx.doi.org/10.1108/eb008240 Giulia J. (2015). 5 Key Insights to Developing a Successful Target Audience. The Content Standard by Skyword. Retrieved 24 October 2016 from https://www.skyword.com/contentstandard/marketing/5-key-insights-to-developing-successful-target-audiences/ Hone Your Negotiation Skills. (2014). Special Events Galore 15(1) 4-4. http://dx.doi.org/10.1002/speg.30008 Pilkenton . (2009). Developing a Customer Insights Strategy. Slideshare.net. Retrieved 24 October 2016 from http://www.slideshare.net/rjpilkenton/customer-insights-overview-for-linkedin [...]

Order Description:

1. Attend a fashion design, history, marketing, public relations, or advertising event/exhibit. 2. Attach a ticket or photo of yourself at the event. Failure to do so will lead to an automatic 50% grade reduction. 3. Then, write up a report (1,000-1,200 words) that incorporates the following details: a. What was the theme of the event or exhibit? b. What are three major insights that you can glean from the event or exhibit as a professional marketer in the fashion industry? c. How can fashion brands, labels or corporations build upon and execute these insights? In doing so, you should make specific recommendations and incorporate key terminology from the fields of branding, marketing, management, retailing, or advertising. 4. Cite at least three, secondary business sources to support your observations, using APA, Chicago Manual, or Harvard Style formatting (no MLA!). a. Business sources include books and digital or print articles from peer-reviewed, academic journals and business publications (e.g., Business of Fashion, Harvard Business Review, Wall Street Journal, Vogue, Women’s Wear Daily, New York Times, Journal of Fashion Marketing and Management, Fashion Theory, Advertising & Society Review) b. Informational websites, blogs, encyclopedias, brand websites, and white papers from brands and corporations will not count. c. Course materials and readings will not count towards the minimum sources. d. The reference list or works cited page will not contribute to the word count. and i went to Thom Browne Selects Exhibit at the Cooper Hewitt Museum (until Oct. 23rd) http://www.cooperhewitt.org/events/current-exhibitions/thom-browne-selects/ and i will send to you photo

Subject Area: Fashion

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $40

Words 1375

Pages 5

Completed in 1 day

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10.24.2016

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