Marketing analysis of ong shunmugam and zara designs

However, there is a crucial thing like being keen on consumer preferences and demands which makes marketing easy. Further, market intelligence and evaluation also ensures that an organization is in a better position to market its products and services with regards to the demands in the surrounding. Delving into how Ong Shunmugan and Zara designs price, distribute and communicate its products to its consumers ensures that we understand the distinctions between the local and international fashion brand in Singapore. Ong Shunmugan is one of the leading local fashion houses in Singapore. The organization has been able to maintain its high status through a series of marketing techniques which ensures that it remains relevant in a highly competitive environment. Over the years, Zara has moved away from the 4Ps of marketing which involve product, place, price and promotion.