To analyse the impact of information management within KFC, it's important to comprehend and apply various ideas. This essay will begin by applying the five power models set up by to KFC's competitive position in the relevant market. This will help in identifying KFC's influence and strategy on the market place, whilst acknowledging the limitations to the theory. Next the value string model theorised by will evaluate how KFC's organisational composition aids in adding value to its various activities. Hence, these models determine the input of computer management that's needed is to gratify KFC's requirements, to be able to compete against its competitors over a long time frame.