This paper; Marketing Audit Article; is designed to explore the fundamental area of the marketing planning process, which has been conducted and applied by Burger King. The marketing audit record considers both inner and external affects on marketing planning, concentrating on Burger King's marketing beliefs, marketing environment, segmentation, concentrating on and positioning in practice and marketing mixture strategies. As well as a review of their Marketing Plan itself.
This article is conducted by utilizing the available resources that can provide information about Burger King such as tv advertisements, print advertising, pr announcements, company annual record, and articles from major business periodicals.
The increased competition in every sectors due to globalization has compelled the companies to lessen business costs. To lessen cost the companies are developing new management strategies like supply chain management and e- logistics. E- logistics means applying the concept of logistics electronically via the internet in order to conduct the business electronically. Matching to AMR Research( Challenger, 2001), E- logistics really helps to reduce cost by 10%. According to Sahay, B. S. (2003) logistics contribute to 10 to 12% of GDP. Predicated on two recommendations e-logistics helps to save about 1. 2% of GDP. That's the reason the companies like Dell, Compaq, Hewlett Packard is favourable to the E- logistics and supply string management.