An group was found about sixty years ago, which is now is becoming most dominant furniture store in IKEA. Founder of this organization was, Ingvar Kamprad. It provides products in toned packing strategy with reasonable prices. They may have large network of 226 stores across European countries, Asia and America. Presently it is making $17. 7 Billion it uses illustrious gross annual catalog to market its products. It considers different environmental factors while making home and international marketing decisions about its products.