Heavy exposure to matured markets: Though, Tommy Hilfiger is based in Hong Kong, the company is significantly reliant on matured markets for its revenues. The business generates a majority of its revenues from European countries and THE UNITED STATES. The market in these market segments is matured and has been severely influenced by the financial downturn. Traditionally, there has been a focus of luxury brand sellers in these regions credited to high throw-away incomes. However, in the current situation Tommy Hilfiger's over dependency on developed market segments could adversely affect the company's overall progress and success. The strategy Hilfiger should apply: Tommy Hilfiger's goods that the clients considered as niche and expensive ones at realistic prices and rates have been favorably impacted.