Motivation for startup companies

Document Type:Coursework

Subject Area:Psychology

Document 1

In this paper, two online sources analyzing the motivation behind the success of startup businesses will be discussed. An article written by Alison Grinswold, a slate staff writer, indicates that startups which have shorter names have high chances of succeeding compared to the ones with long names. The article states that startup businesses have a 90% rate of failure and so it is important for the founders to learn appropriate tactics of motivating the workers and the consumers. The author differentiates startups that make it from those that fail by giving some characteristics. These characteristics include: successful businesses are not named after their founders, they are located in strategic regions so that to capture people’s attention, and they have short names.

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In a consecutive way, he talks about business ideas being implemented by the companies, team work of the business’ shareholders, Business models applied, funding of the businesses by investors and finance companies, and the timing of the business ideas in the market. According to his findings, good timing is a very influential factor. This is because everyone has varying psychological needs depending on the seasons and events. When the needs are addressed at the right time in the right way, a very positive response is obtained from the market. Teamwork, being the second most influential factor in Bill cross’s findings, creates unity in workers and so their input becomes tremendous. It is commonly believed that wise people learn from other people’s experiences and this is what Bill Cross does using the video.

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