Assignment: WK 2 Stats Primer - CardioGood Fitness

Introduction: Fevicol is one of the very most iconic brands in the Indian market. The uniqueness of its success report promises a fascinating case study of not only brand setting but also of advertising marketing communications, whether it is in the printing or electronic multimedia. Fevicol is possessed by Pidilite which has been processing it since 1959. The adhesive brand, which is immediately identifiable to many Indians, has been so popular that this has turned into a area of the popular culture. Very much so that it is now synonymous for any sort of adhesives and people use the term "fevicol" to point adhesive regardless of the real brand. It has to be agreed that Fevicol has already reached this stage by offering quality products continuously over five generations.

Capital budgeting refers to the process in which a firm determines whether a task or investment will probably be worth pursuing. More often than not, the process will involve a long-term assessment of the cash inflow and outflows to ascertain if the profits generated meet up with the investment appraisal. The most common methods used are the world wide web present value (NPV) where evaluation of the task is based on the amount by which its value is maximized. Other methods or tools found in decision making include: the internal rate of come back (IRR), a version of the IRR known as the modified interior rate of return (MIRR), the discounted payback period (DPB), a profitability index method (PI) and the original payback method. Whatever the demerits provided by each, most businesses or financial managers tend to stick to a certain method of capital budgeting.