Executive summary This marketing research report is approximately the technique of French fries Hut intended for entering a new market. This research comes with the preferences of the consumers for likely to any fast-food restaurant and particularly to our. We gathered primary info from persons for our research. Whilst we were making our set of questions we concentrated mainly about questions that showed the preference from the fast-food customers.Especially when we all talk about meals quality, value, services, home, etc We got the questionnaires filled by 28 persons from our human population. They discovered the customer survey nice and simple we really may analyze all their answers. The population for each of our research includes students of The IUC College and people from all over the country. We made the bond through a few websites. This analysis helped us to come out with fresh ideas regarding the future sales and profitability and..