Colgate has realised the importance of marketing plan in its 200 years of existence. That is essential towards understanding the business enterprise plans, goals, and communicating the company's horizon within the operational market.
This statement will concentrate on the marketing plan for the new Colgate toothbrush called 360 Actiflex, as part of Oral care and attention and Health products which consists of Tooth paste, Tooth brush, Mouth rinse and dental care floss. Oral care is important because research suggest a clean mouth prevents gum disease and prevent heart disease.
The plan will addresses the market of dental office that may recommend the product to their clients and the product brand name will stay to be Colgate.
Just Us! Cafe's is the business specialise in food and service industry contain wholesaler and dealer in Nova Scotia, Canada, and United States. Just Us cafe's perspective is "to be always a leading Fair Trade business that develops on quality, professionalism and technology for the advantage of almost all their stakeholders". Their key product is certified Fair trade, organic products and local products which is high quality and sociable and environmental responsibility.
Just Us! Coffee's focus on nique market of promoting good trade. The Moores have preserved a strong determination to educating consumers while building strong brand personality and upholding continuous growth. The primary distribution route of Just Us are in grocery stores, four cafes (two each in Wolfville and Halifax) and distributed products on university or college campuses.
