The study is designed to evaluate the marketing strategies in life insurance service sector how these strategies enhance sales & marketability of something which in the end lead to customer satisfaction. The insurance situation faces multiple issues such as increased costs of procedure, regulatory pressures, and inflexible technology infrastructure. These pressures are compounded by low to average premium growth & the increasing burdens of regulatory conformity. Keeping all the above problems around the analysis would try to review all the factors that added to the effective marketing strategies. This paper presents different marketing strategies that are taken up in life insurance coverage services keeping in view external and internal environment of the company.
INTRODUCTION Media is a medium due to which the thoughts, feelings, tips, concepts and information are conveyed to the masses. Media plays a very vital role in the society. Every channel has a solid force, because they disseminate information, mold and shape general public opinion because is the associated with communication exploding market and information revolution. Media has 3 societal roles: - Like a watchman, to supply information about the happenings and incidents.As the contributor to the decision making method, to provide the fabric necessary for a dialogue on certain issues. As a changer of attitude during the process of decision making, the media should certainly modify attitude preferences and actions in the desired direction. There cannot be two viewpoints on the deep, lasting and widespread influence of multimedia on the people. Being an agent of socio-political, economic and cultural enhancements made on our grow older,..